Graphic Greeting Cards

A collection of ten greeting cards in strong pastel shades, drawing on the graphic line traditions of Swedish mid-century design.

Inspired by the playful geometry of 1950s Swedish design — particularly Sigvar Bernadotte's VirrVarr — each card is built around a single confident graphic motif rendered in clean, expressive line work. Ten designs were produced across an assortment of strong pastels: dusty rose, sage, maize, slate blue, and soft coral. The collection launched in 2007 and remains in continuous production, a rare example of a graphic language with genuine staying power.